The Adventures of Conan
The Adventures of Conan is an asymmetrical, semi-cooperative dice game of exploration, sorcery and glorious combat set in the Hyborian age. Players use a pool of custom dice to control the actions of Conan, his allies, and his Foes as they travel the lands in search of adventure and power. Conan and his allies must work together, but prioritize their own personal goals in their search for victory, all while the Foe plots their downfall - setting traps for the adventurers on their travels.
For this project I designed everything from brand identity, components, packaging, rulebook, crowd funding project page and more while using the artwork from the Conan comic lines from DarkHorse Comics. It was vital the theme was able to not only house comic art that varied in style, but create a cohesive brand that both fit a fantasy aesthetic and the bright colourful artworks from the comics.
Disciplines
Branding
Logo design
Card design
Token design
Typesetting
Packaging
Digital design
Client
Gale Force 9
Year
2024
> Funded in 6 hours
> Over 5500 followers
Queen of the Black Coast is an expansion based on Bêlit the pirate queen, a hugely popular and beloved character from the Conan lore. The artwork used is solely from her comic line and introduces a new deck, pirate themed cards for the core decks, tokens and a new board addition unlocking the south side of Hyboria. The logo itself has had an addition, a plank of wood to hold the expansion title to represent the ‘plank’ from a pirate ship. Keeping the same shapes and illustrations from core but using various tones of blue to represent the sea. It is important that all expansions fit with the core's brand identity while introducing a new theme for players to explore.
Nemedian Chronicles expansion introduces new mechanics and Bazaar deck, in which players can buy special powers to use during the game. This expansion has a market theme, with the new deck design inspired by a market stall appearance.
I designed the entirety of the project page and set the style guide for marketing to use when providing updates and advertising. This offering had several pledge tiers covering the entire range, including the core game, expansions and accessories. This meant the page needed to not only introduce new players to the game and how to play, but explain in detail the contents of each product and how they relate to each other. Using the style created for the range, the page used the same assets to form the different sections and continued to utilize the comic artwork featured in the game.
This campaign was fully funded within 6 hours and performed a high click through rate with marketing assets I supplied.
